Increase Video Engagement with YouTube End Screens and Cards
Over the last 10 years mobile browsing has seen a huge shift towards mobile devices such as smartphones and tablets. New websites are now built with Responsive Website Design in mind to maximise the traffic engagement you can get from mobile smart device users. YouTube has also seen a massive boost in smartphone and tablet views and now you can add YouTube End Screens and YouTube Mobile Cards (YouTube Cards) to grab mobile viewers and get them to interact. This blog is here to help you get the most out of YouTube End Screens and Cards!
How to Add YouTube End Screens
Do your favorite YouTube creators have a fancy closing screen that encourages you to keep watching their videos? For example, here’s one from Saturday Night Live:
You can create a customized end screen, too. They help keep viewers on your channel by suggesting other videos and sites they can check out. Here’s how to do it:
Navigate to your Video Manager, tap “Edit,” and select “End screen & Annotations” from the drop-down menu:
From there, you’re taken to the End screen creator studio, where you can play around with different templates and background to determine how you want your end screen to appear. Then, click the “Add element” menu to decide where you want to send viewers from your end screen.
Any YouTube creators can add an end screen to customize their channels. Here’s an explainer article with more details and inspiration ideas.
How to Add a YouTube Mobile Card (YouTube Cards)
You can use cards to advertise products used in your videos or links on your website you want to market on YouTube. If viewers tap the “i” in the upper-right hand corner of a video, the cards expand, as in the example below:
To add a card to a YouTube video, head to your Video Manager, tap “Edit,” and select “Cards” from the drop-down menu.
Then, choose where in the video you want cards to appear, and tap the “Add card” drop-down menu to choose what you want the card to promote. From there, customize the content that will appear to viewers when they tap the “i” while viewing your video:
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Other Useful YouTube Blog Posts
- YouTube 101 & How to Grow a YouTube Channel
- 5 Tips For Getting The Most From Online Marketing
- How To Increase YouTube Views – YouTube Consultancy
- Youtube SEO Guide: How to Rank #1 in Youtube
- Should I Buy YouTube Views and YouTube Subscribers?
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- 5 Tips to Increase YouTube Watch Time and Audience Retention
- 10 Tips For Starting & Growing A YouTube Channel in 2017
- How to Gain YouTube Subscribers – YouTube Growth Strategy
- Sponsored YouTube Video Guidelines and Advice
- How To Create, Share and Collaborate With YouTube Playlists
- How To Add YouTube End Screens and Mobile Cards