Responsive Web Design in the UK – UX/UI Mobile First Design
The proliferation of tablets and Smartphone devices has transformed the way websites are designed today highlighting just how important UX/UI Responsive Web Design has become. Search engine optimisation is a very important part of marketing in a digital world and mobile friendly sites are now a critical part of this mix. In fact, not optimising for mobile is preparing to fail; mobile device sales was already about to surpass desktop sales by 2015. It means if people use mobile devices more, it’ll be just a matter of time before desktop searches are overtaken by mobile searches.
According to Google
According to Google Mobile Ads blog, over 66 percent of users have no qualms purchasing goods and services from mobile friendly sites. Before mobile devices were ever a concern, web designers only worked to make sure websites appeared the same in various computer browses.
Responsive web design-what it means?
Responsive web design today simply refers to website design aimed at creating a website that works on desktop screens, tablets, Smartphones and other mobile devices. Responsive web design approach is generally coding and laying out a site such that the viewing experience remains unaffected when scrolling, panning or resizing while being navigated or read across diverse devices from Smartphones, Tablets to desktop PCs.
A responsive web designer has to create a website where all the navigation elements such as video and audio players, images, text and screen layouts plus other user interface elements easily adjust automatically depending on the device. This is critical because a business owner doesn’t need to spend a lot of money or time maintaining and developing a desktop website version and a mobile-website version of the same website.
The Website and Your Business
As a start-up, SME or big company there are a number of reasons why responsive design is important.
Better ranking in search engines
Google has the largest share of search market at 67 percent. The giant search engine has always recommended responsive web design and that it’s the industry’s best practice. This was followed by the labelling of websites as mobile friendly if they were mobile responsive anytime they appeared on top of mobile search results. The search engine also reported that in future, mobile friendliness will become one of the ranking signals, which happened by April 2015. Google has been rewarding responsive web designed websites that support multi-devices.
As the search engine continues to reward mobile friendly sites, websites that are not mobile optimised seem to be penalised. Responsive web design UX/UI Mobile First design is now a significant part of SEO digital marketing strategy.
A single website accessible in diverse devices
This is one of the obvious benefits of responsive web design. It means that no matter the device being used to access the website, the user-experience will be great and similar in all. Considering no website owner knows the devices visitors will use to access a website, this unique characteristic is very important. If your website works perfectly on mobile devices and desktops, visitors can always expect a consistent and satisfying user-experience. For instance, if you search a car online from a particular website via your desktop computer, but decide to continue browsing the website later on your iPhone you’ll be frustrated if after transitioning you realise the car’s images on the mobile website, as well as videos and text are not the same as those on the desktop site and the user-experience on your mobile device is hugely negative.
The more customers become frustrated with your site, the more they’ll dislike it for not accommodating their browsing sensibilities.
Responsive web design assures every website owner that the website will be supported in future if new mobile devices with different screen sizes enter the market. You won’t have to cough up more money to have a web designer create another version of your site for the new devices.
Easier SEO management
Responsive web design means you won’t have to think about operating different and expensive SEO campaigns at the same time for the same site. If your website is not responsive you’ll have to think about SEO for the mobile version and another set of SEO campaign for the desktop version. A responsive website allows you to only have a single SEO campaign that works across the board.
HD1 Web Design offers UX/UI Mobile First Responsive Web Design to make sure your website is always found by customers and visitors online. We’ll make it Google and search engine optimised. We’re based in Huddersfield West Yorkshire with a friendly UK based customer service fully supported by professionals.