Increasing Video Views Doesn’t Have To Be A Mystery
I have been making YouTube videos since June 2013 but not matter if you are starting out on youtube or are a seasoned youtube veteran you may still wondering how to increase youtube views on your videos on your channel. In this blog post I will try and break down this Good Mythical Morning of a topic into VlogBrother sized chunks. This will explain exactly how to increase your youtube video views and make your video popular with a few easy steps. Increasing YouTube views doesn’t always start by just throwing traffic at a video, it starts with what’s in the content itself.
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Quality Over Quantity – Every Video Is a Chance to Increase YouTube Views
You have probably heard this phrase thrown around millions of times but it is very important when creating youtube videos. So what does quality mean? Quality isn’t just a “High Definition 1080p” video filmed by a DSLR, it’s the content within your video such as your ideas and delivery on camera and how you interact with your audience. By creating high quality youtube videos that are entertaining, you are more likely to increase your audience retention rate (How long someone stays on the page watching your videos) which in turn increases your visibility on youtube (due to their algorithms), Increase YouTube Views and if the viewer finds you entertaining they’re is more likely to subscribe and come back to watch your next video too, therefore increasing your future YouTube view count.
Upload Schedule – Consistency Helps to Increase YouTube Views
Plan an uploading schedule for your videos, if you have an uploading schedule your audience will know when to expect a video. Humans are creatures of habit and once you have a schedule they will come back at around the same time during these days to watch your next video. Think of successful youtubers like Grace Helbig, Philip Defranco, The VlogBrothers (John Green & Hank Green) and Good Mythical Morning (Rhett & Link) they all have video schedules.
Even if you can only commit to 1 video a week to start with that is better than none. Also if you feel you can do more than that but not consistently then promising 1 a week and giving them 3 videos in 2 weeks means the viewers feel they are getting more than they expected as a little bonus, and who doesn’t like a freebie every now and then! Consistency breeds Loyalty and Loyalty is a great way to Increase YouTube Views.
YouTube Video Optimisation – Get Found In Search and Increase YouTube Views
Video Optimisation & Customisation is critical these days on youtube as it’s hard to find videos that stand out. Video SEO (Video Search Engine Optimisation) is a legacy from YouTube’s owners, Google! Just like you need to make your website search engine friendly you need to make sure your youtube video has a good Title, Video Description, Thumbnails and Video Tags to help Google rank you. When Google can rank the video it will Increase YouTube Views as your video is more discoverable.
- Video Title & Description
Your video title must stand out among a sea of generic titles. Make it BOLD and make a sensationalist title based on the topic of the video or based on something you said in the video. In the description of the video make sure you include your title phrase, your social media links and a description of 50-120 words.
Tags are also vital. Tags are the things that make you searchable on YouTube, so use tags wisely. Tag what you think you would search to find your video on youtube or what you want to be found under. Also tag any relevant related word/content as thats how that sidebar with videos is generated.
Thumbnails are one of the main factors if someone will click your video or not. Make your thumbnails interesting. Get a screenshot of a scene in your video, edit it in a photo editor and then add some text/ images/your video title and viola. That looks 100 times better than that auto generated youtube thumbnail!
There are many tools out there that can help you with YouTube Metadata (Titles, Descriptions, Thumbnails and Tags) one of those is TubeBuddy or you can always chat to our YouTube Consultant.
Video Promotion – Share Your Videos to Increase YouTube Views
Video promotion is a really important factor when increasing views directly and indirectly. When you promote your videos through social media you get direct viewers from these sites and your video ranking also goes up due to SEO. YouTubes Ranking Algorithm sees you have social presence on other social media websites and will rank you higher in search and visibility.
- Social Media (Facebook, Twitter, Tumblr, Instagram)
It is important that you have established a social media page for your youtube channel outside of youtube. You should have a Facebook Page, Twitter, Instagram and Tumblr. When your video comes out, send out a tweet/post/IG that you have made a new video and link it. For sites like Instagram and Twitter throw a few HashTags onto your post to increase exposure.
- Other Promoting through Your Own Blog, Buzzfeed, Reddit, Stumbleupon etc
These social media platforms are sometimes overlooked by youtubers. These social media platforms are the reason for a number of viral videos, especially Reddit and Buzzfeed. Create a post on Buzzfeed and include your video and Reddit your video in an appropriate subreddit. Stumbleupon can be useful too, add your video to the site and add relevant keywords that relate to your video and your video will be shown to people who have entered in similar interests.Why not upload your videos to your own blog? It’s a great way to have control over your audience and content outside of the YouTube platform. Need a Custom Designed WordPress Blog/Website, get in touch!
- Join Youtube Social Media Groups.
YouTube Groups on Social Media platforms like Facebook can be incredibly helpful when your starting YouTube. In most cases you can post your video to gain views but always ask for feedback on your videos as they are more likely to be honest with you and you can improve your video quality. You may have local YouTube Groups for your country, city etc have a look on Facebook’s groups section, Joining groups can also be really helpful for collaboration opportunities.
YouTube Collabs & Cross Promotion – Team Up to Increase YouTube Views
Collabs can also bring you a ton of views. Collabs are best done with tag videos, challenges etc. When collab-ing, it is best to find a YouTuber with similar content/audience and a similar number of subscribers on their channels. This will make sure both of you get the equal amounts of promotion and hopefully subscribers. To find a collab partner you can join a social media group or just connect with some youtubers on Twitter/Instagram/Facebook/YouTube/Tumblr and go from there.
Cross promotion is a great way to increase your view count. For Cross promotion you will need to be friends or have contact with a fellow YouTuber, preferably in the same genre that you are with a similar number of subscribers/followers on social media. You can ask them to post your video on their Twitter/Tumblr and you will do the same when their new video comes out. If you’re in need of youtube friends join a social media group.
Audience Interaction – Talk to YouTube Viewers, Make Them Feel Involved!
Building relationships with your audience is an important part of gaining and retaining views on your videos. If you have time after you upload a video, try and reply to some comments on your video. This shows you’re dedicated enough to your audience and have time for them. On other social media sites, if you get questions/comments about your videos reply/RT them.
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
Other Useful YouTube Blog Posts
- YouTube 101 & How to Grow a YouTube Channel
- 5 Tips For Getting The Most From Online Marketing
- How To Increase YouTube Views – YouTube Consultancy
- Youtube SEO Guide: How to Rank #1 in Youtube
- Should I Buy YouTube Views and YouTube Subscribers?
- How to Tag Your YouTube Videos; Keyword YouTube Optimisation
- 5 Tips to Increase YouTube Watch Time and Audience Retention
- 10 Tips For Starting & Growing A YouTube Channel in 2017