New Website? Get SEO! (Search Engine Optimisation)
Are you thinking about getting a new website? You may have heard of search engine optimisation, or SEO, but are not sure about its applications, or even whether you need it. For many internet marketers, there is nothing quite as important as getting your website to rank highly in search engine results pages (SERPs), and that is where SEO comes in.
When do you need Website SEO?
The best time to apply SEO tactics is when you are just starting a new website, or when considering a website overhaul. This is because you want your website to be favourable to the search engines from the very start.
Recent data shows that 80 – 90 percent of consumers start their purchase journey online, looking for local merchants and checking online reviews before making any purchase. Consumers are increasingly using their mobile devices to conduct local searches, and if your website is not easily available online, you could be losing over 80 percent of potential customers.
Organic SEO is Needed to Get Your New Website Seen Online
Organic SEO is critical if you want your business to be located online. Without good ranking in SERPs, people will have a hard time finding you online, and instead find your industry competitors. For service based companies this is the best way to leapfrog the competition locally. You can focus your key phrases to drill down into the local market and get you known for your niche within your town, dominating your rivals on the major search engines.
Search Engine Optimisation is a never-ending process
Some people promise to increase traffic to your website instantly, and with minimal effort. Unfortunately, there is no proper way to drive thousands of visitors to your website instantly without damaging your site credibility in the long run.
Such ridiculous promises are based on ‘black hat’ practises that exploit search engines instead of working with them. Such strategies can cause your website to suffer serious damage to your credibility, and cause your ranking to drop further in search engines once their algorithms are updated.
Don’t cut corners or it could ruin your chances at ranking on Google! You are looking for “white hat” search engine optimization.
Good SEO is a Long-Term
Good SEO is a long-term or never-ending process that builds on itself and gradually gains momentum. It needs time, and the amount of work you do today may not yield any meaningful effect for several weeks or even months. But if you did it the right way, you stand to benefit from that SEO campaign for years down the road. I like to compare long term website optimisation to planting a seed, watering it by making sure your website has the right content and then watching the seed grow into a strong tree that everyone can see!
How SEO compared to other forms of online marketing
It is tempting for new businesses to try and accelerate their online growth with other forms of online marketing, such as purchasing leads for an email marketing campaign, Pay-Per-Click (PPC) advertising, or social media marketing. While PPC advertising may help to increase your revenue, and social media marketing may help you build an online community for your brand image, organic SEO still provides better return on investment (ROI), plus it remains the foundation for your online presence.
Final Note on Search Engine Optimisation
Investing in good SEO is more important and rewarding now than ever before. You need to incorporate an organic SEO strategy in your online marketing campaign if you are serious about succeeding online. Looking at the way search engines are transforming their algorithms, it is unlikely that SEO will become irrelevant any time in the conceivable future.
Search Engine Optimisation is one of the most important components of any business’ online presence and branding efforts. It will give you realistic growth in a specified time frame, but only if done right by the right SEO experts.”