Black and White Hat SEO – Always Get The Right SEO Consultant for YOUR Website!
There are several types of SEO practitioners, but all of them can be put into two broad categories: black hat SEO and white hat SEO. Those who use black hat SEO employ unscrupulous tactics to deceive search engines for the purpose of increasing a page’s rank in search results.
The methods used by these scammers and spammers violate the terms of service proposed by search engines. They include content automation, hidden links or text, keyword stuffing, doorway pages, cloaking, and sneaky redirects, among others.
What About White Hat SEO?
This is the opposite of black hat SEO, and it refers to any practice that enhances the performance of a webpage on a search engine results page (SERP) while upholding the integrity of a site and staying within the bounds defined by search engines. Such tactics include:
- Using descriptive meta tags with keywords.
- Providing quality content and services.
- Making the website user-friendly.
The Importance Of White Hat SEO For Businesses
Failure to engage in White Hat SEO can get your website banned from major search engines. As the most widely used search engine, Google receives millions of visitors every day, and each search presents the potential for your business to be discovered by a new user. Google is a powerful and reliable source of traffic, so being banned for life would result in a massive drop in traffic to your site, and ultimately, poor business performance.
White Hat SEO Tactics For Your Website
These practises allow you to create an ethical and sustainably successful business site:
Focus on on-page SEO
Many new businesses rush to create content and profiles on social media for their new site, but this can be meaningless without a solid basis of on-page SEO. You should ensure that your site has the right architecture for easy navigation so it is easy for search engines to crawl. Afterwards, you should ensure that the pages are being indexed by the search engines to get higher up the SERPs.
Use social media to grow your reputation
Being on social media does not necessarily create an avenue for you to generate revenue, but it gives you a platform to encourage online conversation about your brand. This allows you to build your brand awareness while creating natural links to your site when people share your content.
Create good content for your site
Content marketing has been instrumental in ranking higher in SERPs. Google’s rules on content are continuously changing in order to enhance user experience. So, you should ensure that each page on your site has useful content on it, with the right density of the keywords you are targeting.
Visitors typically spend just a few seconds on a site before checking out your competition, so it must be evident from your homepage what your business offers, why people should use your product, and how to find out more.
Consistent guest blogging program
Some black hat SEO tactics involve paying for automated link-building tools, buying sites to post your own private blog networks, and buying multiple IP hosting. Spammers use these costly methods because they do get a site on the first SERP, even if it is short-lived.
Instead of using such techniques, it is better submit guest posts to various high quality blogs to grow traffic. If you create your own blog, you will then have an opportunity to target long-tail keywords that will be helpful in growing your visibility and audience.