Increase audience retention to get more views on YouTube. If you boost video retention rates the video is more likely to be pushed out by youtube as a highly engaging video. If you can boost watch time, retention rates and session watch time youtube will see it as good content, rank it higher and suggest it to more users.
YouTube’s Audience Retention (also known as Viewer Retention) is the percentage length of your video that viewers watched. For example, if you upload a video that is exactly two minutes long and someone watched it for 30 seconds, you’d have a retention rate of 25%. If someone else watched the video for a minute and a half, he would have a retention of 75%, and the video would have an average retention rate of 50%.
Since the numbers aren’t always going to be that easy to crunch, YouTube analytics does the job for you and leaves you more time to focus on improving those numbers. It has been proven that by increasing a video’s retention rate, it ranks higher for relevant keywords on YouTube and gets suggested more often to potential viewers. Focusing on viewer retention is important for anyone looking to grow their reach on YouTube, as it is guaranteed to get you out to more people who are interested in your content.
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