eCommerce Website vs eBay Shops
It is safe to state that every eCommerce Website business exists solely for its own good. The very first order of business, no matter what their motto states, is for the business to take care of itself and basically survive. This is the harsh, but necessary truth.
And for that very reason, it is always better to have a standalone website such as the eCommerce Website Package developed HD1 Web Design as opposed to relying on eBay for all your sales.
10 Reasons a Standalone eCommerce Website is better than eBay
1. Self branding
With your own stand alone website, you can brand yourself online. eBay, brands only eBay.
2. Operational doctrines
With a big platform like eBay, there are a lot of formalities and processes that go into running it. And in order to make more profits or position themselves in the market better, they could make operational changes that could adversely affect your business.
Say for example you are a children’s book merchant and eBay decides to form a partnership with a children’s book publisher thus rendering all third party children’s book merchants obsolete. How badly will that affect your bottomline?
3. You live by your own terms
With any platform, you have to live by the administrations terms. Whether or not you like them or they adversely affect your business is too bad.
4. You have full control
You decide what to promote and what to unlist on your stand alone website.
5. Less competition
On eBay, there are hundreds if not thousands of merchants selling the same thing you are, thus making the competition a little stiff. This is not to say that there will be no competition with a standalone website, because there will be. But at the very least, you only work to promote your business and not risk the chance that after all promotions, your buyers will click on the wrong item since there are many look-alike listings.
6. Better rates
Since there are no on-platform competing vendors, you can decide what rates to charge, as long as you keep within the market margins.
7. Better commissions
On your own platform, you get to keep all the commission. Well, at least there is one less party to split it with.
8. Your own design
With your own platform, you can let your personal taste show. Better design, a better user interface and better customer relations may be some of the few things that bring buyers to your platform.
9. Direct Traffic to your eCommerce Website
This will be one of your biggest challenges since eBay already has a built in following of millions. But once you have done enough promoting and your business has picked up, you will develop a loyal following of your own. This is much more satisfying from a personal achievement point of view.
10. It’s Liberating
This is the true definition of being your own boss. With your own platform such as the eCommerce Website Package from HD1 Web Design you are officially not piggybacking on anyone else’s hard work. This is one of the most liberating of feelings.
Every business needs to stand on its own feet. This is what your own stand alone website does for you and your brand. It liberates you and eventually makes you bigger and better.